I: Hi Garry. Thanks for taking the time to give an interview today. You're really big on geographically-based local content. Tell us a little bit about what you've engineered here. And use terms people not-from-another-planet can understand, please.



Egan: "Hah, I'll do my best. Simply put, we've pioneered a way to make local searches much easier. We call it IntelliSearchGeo™ and it's going to change the way people search for local information and the way websites are developed in the future. It's that good. We're pretty excited about it."



I: Sounds big. But, hey, that's what you do, right? You integrate different systems so that they can talk to each other, right?



Egan: [laughs] "Yeah, that's what I do. That's for sure but this time it's big. This one's going to change the way people find information."



I: We'll we've heard that before in a variety of messages throughout the late 90's. And, with social media becoming the hot point these days, why is this local search thing such a big deal?



Egan: "Well, the concept of IntelliSearchGeo is simple: a single national advertised URL that presents different geographically-geared search results when clicked. It's not a website. It's more of a 'search appliance.' A single action designed to take the user into a deep-linked page within the vastness of a websites sub-pages. How's that for your simplicity-radar? Am I doing, okay? Let me know."



I: No, you're doing great. More, more.

Egan: "Ok. You see, whenever you offer a service that includes large volumes of geographic data, like cities and states, you have to be able to make it easy for the visitor to sort through that data. The most common way is to present dozens and dozens of LINKS to that user and force the user to a) read things on the page, b) decide if that is what they are looking for, and c) click to continue to the next step."



I: So, how does your IntelliSearchGeo help all of that?



Egan: "Well, rather than present the user with 50+ available links, we present the user with just a few...placed in the 'hottest' locations. A 'hot' location is an area of a web page that is statistically better performing than another. There are some really cool services for that very service."



I: So, your pages will see more locally-targeted traffic?


Egan: "Yes. More click-through actions, to be exact. For example, upper left quadrant is the hottest for a Google Search (which is why Sponsored Links are placed there). For a service like ours, we have it set up to be the easiest possible customer experience available with a dead-center single-action button click pre-filled in with a geographically-identified pre-filled Zip code."



I: So, what happens when a user visits your page? Take us through it.



Egan: "After entering the page, with the coveted 'one-click', the user is catapulted to the next step and their specific results, just for their geographic region, are presented. Previously, several actions were required including deciphering of the page's links. For a first-time visitor, which is 90+% of the traffic, this nightmarish first-time experience that is on EVERY SINGLE OTHER web site, equates to one measurable result: low follow through, low sales, low 'conversion'."


I: So, a typical web page would have and the user won't click through as much if you have more links on a page?



Egan: "Yes, exactly. IntelliSearchGeo fixes all of that. Go ahead and visit our IntelliSearchGeo page for property managers and see our technology in action. There are some areas that we don't serve. For example, coming in from a cell phone or PDA, Blackberry, G1, etc. Or, if you're outside the USA, IntelliSearchGeo does not yet service those areas."


I: Thanks for your time today, Garry. Any parting words?



Egan: "We are a new company and are eager to work with other property managers and help build their business."

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Try IntelliSearchGeo for yourself on a property manager application. If it worked correctly, you should wind up on a page specifically listing property managers (or the absence of) in your local area.